The ROSSANO PERINI brand was founded in 2017 when the designer decided, after gaining extensive experience in the luxury sector, to create his own brand so he could express his vision in the “niche” denim segment.
Our in-depth knowledge of finishes, the artisanal essence of MADE IN ITALY, and our desire to experiment have allowed us to become and establish ourselves as a chic denim brand.
Perini has always been driven by research and development, and true innovation emerged with the FW 23/24 collection, which featured the first vintage denim wash created using digital printing—eliminating the use of chemicals and using 95% less water than previously required.
The Rossano Perini world is focused on the consumer, sustainability, quality, and distinction.